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Brand Investment Partner 您的品牌投資夥伴

YDC：Behind the Brand
All about Brand Value Creation

The concept of branding is a new challenge as well as an opportunity to most Taiwanese, even Asian, corporations. Branding not only helps growing enterprises to quickly obtain the maximum results, but also allows old brand companies to gain new positions, thus extending the lives of their brands. It is YDC's mission to help our clients to plan and build brands.

YDC: your brand investment partner to assist you in achieving comprehensive communication

Established in Taipei, YDC is a professional consulting company, dedicating itself to brand positioning, brand strategy development and visual communication design. At YDC, we distil international view and local culture into our designs. We believe in a development idea, which combines the elements of 「vision, position, strategy and market」. It is the important principle we uphold in completing all brand design projects entrusted to us by our clients, one which also makes us stand out in the industry as one of the most professional brand consulting teams in Taiwan known for visionary approach and practical operation.

We provide a full range of brand consulting services to international and domestic fast-growing companies, which hope to succeed in the Asian market. We offer in-depth and effective diagnoses, researches, strategies and designs. Our visual communication solution is always constructed upon the best strategy. We work side by side with our clients to discover and devise their distinctive brand strategies, and then apply the strategies to achieve effective designs and build the most suitable brand images. It is our sole purpose to create brand value for our clients and successfully promote their brand images.

To know more about how YDC may deliver the best results and create brand value for your companies, please contact us by phone at +886-2-2521-8352 or via email at ydc@ydc-brand.com

品牌規畫的幕後推手
為企業營造品牌價值

品牌的思維在大多數的台灣甚至亞洲企業來說，是一個新的挑戰更是一個契機，藉由品牌的價值讓成長中企業迅速達到最大的效益；老品牌亦可獲得新的定位延續品牌生命。YDC的使命即在幫助合作夥伴完成品牌規劃與建置。

YDC:您的品牌投資夥伴，協助您達成全面性的溝通

YDC 創立於台北，是致力於品牌定位、策略及視覺設計的專業顧問公司，我們以兼具國際視野與地方文化的設計思維，堅持「願景+定位+策略+市場」的發展理念，這是我們成功地完成每一個合作夥伴託付予我們品牌設計時的重要原則，因而我們前瞻而務實的品質運作享譽業界，儼然成為國內品牌顧問精英團隊之一。

YDC 為欲於亞洲市場獲取成功的國際或本土成長型優秀企業，提供深入而有效的診斷、研究、策略與設計的全面品牌顧問服務，我們總是以最好的策略來找出視覺溝通的解決方案，我們與合作夥伴站在同一陣線，一同思索屬於他們獨有的品牌策略，並依策略達成有效設計並建立符合合作夥伴的品牌形象，其目的只有一個--為我們的合作夥伴「營造品牌價值」，並「成功推廣品牌形象」。

您欲瞭解YDC如何能替您的企業達到最高的效益、營造品牌價值，請立即與我們聯繫電話:+886-2-2521-8352或是mail至ydc@ydc-brand.com

Brand vision and position is the primary mission of brand management which can be even the foundation of brand building. Upon the basis of market position and product position, we utilizes culture niche and diversification as the brand position to establish the brand image which relates to target market that can gain the identification of target consumers. The ultimate goal of positioning is to accomplish product sales, and the brand is the base of information communication; brand is still regarded as the major factor of purchasing behavior and then the brand position can be the core of market position.

Based upon brand position and vision as the theme of development, we build brand communication strategy and identity to strengthen the consistency of outbound communication; meanwhile, brand is considered as inbound transmission by means of inner communication and training that assists employee to realize brand position and vision and inbound and outbound transmission, which would create both brand recognition and value identity that customers can obtain such perfect brand experience. Of course, the ultimate goal is to accomplish product sales and raise the profit.

建立品牌願景及定位是品牌經營的首要任務，更是品牌建設的基礎。在市場定位和產品定位的基礎上，我們以文化利基及差異化的品牌定位，建立一個與目標市場有關的品牌形象，以爭取目標消費者的認同，由於定位的最終目標是為了實現產品銷售，而品牌是企業傳播訊息的基礎，品牌還是消費者選購產品的主要依據，品牌定位也就成為市場定位的核心。

我們依循著品牌定位及願景的發展主軸，建立起品牌溝通的策略及識別，強化並鞏固品牌對外溝通訊息的一致性，在這同時，品牌也是一種內化的過程，藉由對內部的溝通、訓練建立內部員工對品牌定位、願景的認知，內化與外延的並進才能創造消費者對品牌的認知與價值認同，創造完美的品牌體驗，當然這一切的最終目標就是實現產品銷售、獲利的提升。